ELLEANNA - BARBED WIRE LOVE

First collection for my brand ELLEANNA (Inspiration, moodboard, sketches, materials & colour scheme, final line up, target market analysis, technicals, samples, final garments)

BRAND: ELLEANNA

COLLECTION: BARBED WIRE LOVE

SPRING/SUMMER 2024

WOMEN’S EVENINGWEAR

FINAL COLECTION ILLUSTRATION

TARGET MARKET ANALYSIS

ELLEANNA, a women ‘s wear label dedicated to creating striking designs that evoke an intense and ethereal beauty. Mainly focused on leather wear, Elleanna embodies femininity and fierceness by constantly playing with the juxtaposition of soft and structured silhouettes, through expert craftsmanship, corsetry techniques, fluidity, and adornment elements. ELLEANNA seeks to dress expressive individuals, aiming to bring forth a boldness from within, which we all possess. With inspiration drawn from personal experiences and emotions, ELLEANNA brings forth inner thoughts and feelings through tangible, wearable art.

PRODUCT

ELLEANNA specializes in women’s evening wear for red carpets, celebrities, galleries, and individuals who appreciate artisanal craftsmanship and unique pieces.

The Barbed Wire Love collection consists of

  • Dresses

  • Skirts

  • Corsets

  • Adornment Elements

PRICE

The retail price range for this collection will be 500$- 3,000$ due to the many handwork elements involved.

PLACE

Elleanna will sell its new Barbed Wire Love S/S 2024 collection through its online store/website

www. ELLEANNA.studio

expanding to other online retail channels specializing in designer/luxury shopping, such as

  • Net-a-Porter

  • Farfetch

  • SSENSE.

PROMOTION

  • The brand’s collection will first be promoted through online social media.

  • Promotional imaging and messaging will be posted to the brand’s Instagram and website in advance of its launch to build up interest.

MOOD BOARD

FABRICS & COLOURS

100% LAMB LEATHER

BLACK SILK LACE

BLACK SILK

GLASS BEADS FOR ADORNMENT ELEMENTS

COLOUR PALETTE

COLOUR PALETTE REPRESENTS THE BLACK AND WHITE COLOUR SCHEME OF THE COLLECTION, BUT ALSO THE TRANSITION SHADES WHICH ARE CREATED THROUGH THE OMBRE EFFECT OF DIFFERENT GLASS BEADS GOING FROM BLACK TO WHITE IN LOOK #5

IDEATION DEVELOPMENT

ADORNMENT DETAILS MADE WITH CHAINMAIL AND PEYOTE STITCH TECHNIQUE BEADING

TECHNICALS